AKI Family Resort PLOSE
Building on existing values, but striking new paths in terms of design, language, and concept: that was the website and marketing objective for ADLER Group's first family hotel.
About the project
ADLER Group is known beyond borders for its casually luxurious spa resorts and lodges. Now, for the first time, a new target group is taking centre stage: families. In order to do justice to this target group in every sense and still retain the ADLER style, we have developed an online presence in line with the Corporate Design, with a specially defined AKI language and, above all, with lots of feeling. True to the motto "Memories for a Lifetime".
Services
- Screen Design according to the AKI Corporate Identity
- Language concept & copywriting
- Implementation of the customised Leading Hotel Website
- Graphic advertising concept & Social Feed
- Print ads & digital banners
Concept & structure:
What families are looking for
Detailed descriptions, a resort map with click points and lists on one side, large images, playful graphics, and emotional texts on the other: in order to do justice to the target group, the AKI website balances information and emotion.
Screen design:
Green, green, green
We have also transferred the Corporate Design of AKI Family Resort PLOSE to their website. Earthy green conveys the closeness to nature as a USP and firmly anchored value, and graphic elements of the Corporate Design, such as patterns and the mascot Aki, can also be found.
Corporate Language:
Writing the way the reader thinks
What does AKI sound like? Like time together, nature, family fun and lightness. We were asked to develop a language concept for AKI Family Resort PLOSE that reflects the values, places the target group at the centre, emphasises the unique concept and yet creates a subtle connection to ADLER Group.
Mean of advertising:
Beyond the screen
For AKI Family Resort PLOSE, we thought beyond the edge of the screen and also developed the graphic concept and short texts for print adverts. In parallel, digital banners carry the AKI messages out into the World Wide Web.
