SEO
Automation
You don't need countless tools for SEO, just one: the Hotel Marketing Platform. With it and your Customer Success Manager at your side, you have all the tools you need to take control of your search engine optimisation.
Switch on and go!
Everything is prepared on your Hotel Marketing Platform, from the Google positions of relevant keywords to the number of hits on individual pages and tips on possible optimisations. Even without expert knowledge, you can get started autonomously and immediately, but you can always fall back on your Customer Success Manager.
SEO is for beginners.
Shocked? How can SEO be for beginners if nobody understands it? The good news first: you can manage your search engine optimisation even as a beginner - with support, and even without it if you wish! On the Zeppelin Hotel Marketing Platform, you will find all the data, figures and tips you need, clearly broken down and comprehensibly explained.
SEO is not rocket science.
The principle is quickly explained. In addition to the purely technical part, there is one key to a great ranking: keywords. Terms that are searched for by your target group and lead them to your website - if you integrate them correctly and provide the information the user is looking for on the page.
SEO is not manual labour.
Shocked again? You don't have to be. Until now, SEO was sometimes very tedious manual labour, but technology and AI are opening up new opportunities. Nobody wants to analyse 100,000 pieces of data with 20 tools and then figure out what to do themselves. The magic word: automation. And the tool to do it: your Hotel Marketing Platform.
One platform, everything solved
Think of your Hotel Marketing Platform as a place where everything you need for search engine optimisation is collected. Current positions on Google. Keywords that your target group is searching for. And even specific tips for optimisation measures. The foundation is laid - not only for your Customer Success Manager, but also for you: for monitoring results, observing changes and self-optimising (soon even with AI)
Campaigns at the highest level: display ads and social media posts draw attention to the Leading Spa Resorts month after month. We have been digitally supporting the association of leading wellness hotels in Germany, Austria, Switzerland, and Croatia for years.
A Spotify ad in Swiss German? Anything is possible in web marketing. For Hotel Belvedere in San Genesio in South Tyrol, we let the full range of web marketing potential unfold its effect. A new website will also follow shortly.
And the price?
It's as smart as the Zeppelin SEO Automation itself. For 600€ per month, you get access to your Hotel Marketing Platform with all data and tips as well as a package of technical optimisations, blog articles, page optimisations and texts for a new page. And best of all: you always have an overview and can cancel your SEO Automation on a monthly basis.
Answers to your questions
Everything you need to know, clear and compact: find answers to the most important questions about the Zeppelin SEO Automation.
Can I really do search engine optimisation by myself as a beginner?
Yes, you can. Until now, it wasn't easy to find your way around the many complicated tools and then to know what really works. The Hotel Marketing Platform is now your base with all the relevant data in one place and useful tips that you can implement even as a non-expert.
Do I have to do everything on my own?
No, of course not! Zeppelin SEO Automation gives you the opportunity to have maximum transparency and, if you wish, to participate or take your search engine optimisation into your own hands.
However, the package also includes activities that your Customer Success Manager will carry out for you, and you can always count on our support or book our additional services.
What is included in the product ‘SEO Automation’?
You receive access to your Hotel Marketing Platform with all data and tips, and the following activities are also included per month: review and, if necessary, optimisation of technological aspects, optimisation of an existing page, a blog article, texts for a new page and User Experience optimisation.
What exactly is automatic about ‘SEO automation’?
On the one hand, automation means that you can find all relevant figures and data ‘pre-filtered’ and bundled on a central platform. By providing direct information about your SEO situation, the analysis is automated - and in the very near future you will also be able to create SEO texts at the touch of a button!
Is SEO still of any use?
Consider this: how many visitors land on your website each year organically (i.e. via a simple search query and not via paid adverts)? And then consider how much you would have had to pay to attract them to your website with ads and the like... Question answered?
Can you guarantee that SEO performance will improve with the Hotel Marketing Platform?
‘Improve’ - that's a big word. If you carry out regular SEO activities, you will almost certainly see changes in your Google rankings and therefore also in your traffic. But if you think that Zeppelin will catapult you to the top positions overnight, then we have to disappoint you: anyone who promises that is probably stuck in the early 2000s.
How long will it take me to get to number 1 in the Google rankings for my desired keywords?
Sorry, but if you have such expectations of your search engine optimisation, we should have another quick chat about the possibilities and limits ?
And what about the page speed?
Ah yes, the good old page speed. Of course, this aspect is taken into consideration as part of SEO automation and every effort is made to improve it. However, it is only one of many SEO factors and can only be influenced to a limited extent when using interfaces to third-party providers, for example. Always think carefully about what is more important to you: half a second faster loading time or an appealing, emotional video in the header that inspires the user right from the start?