Website
Intelligence
A personalised approach, individual content and a customised private area: here comes the revolution of the hotel website! The unprecedented ‘Intelligence’ extension guarantees the best possible Guest Experience at every point of the Guest Journey.
Switch on
and go!
The ‘Intelligence’ extension for your Performance or Leading Website is installed overnight and ready to go in no time at all. The only requirement is the hotel CRM Re:Guest, from which the intelligent website obtains information for personalisation.
NEVER AGAIN ANONYMOUS
Personalised approach
The intelligent website knows and recognises your guest based on the guest profile stored in Re:Guest. This means they are no longer an anonymous number but are addressed by name every time they visit the website: ‘Welcome back, Sarah.’ And that's just the beginning.
FOR VERY IMPORTANT GUESTS
Personalised content
The Re:Guest guest profile stores a lot more information for personalisation. For example, returning guests are shown all content that corresponds to their interests and Guest Journey phase in a private area, from the current weather at their holiday destination to their most recently booked room. No matter when, they will never feel like just anyone again, but like a ‘VIG’ who is welcomed like a rock star.
EVERY STEP OF THE WAY
Guest Journey
The Guest Journey ranges from the first contact, request and booking to the stay, departure and return. The intelligent website accompanies your guest every step of the way. Offers that have not yet been confirmed are indicated on the website, as is the upcoming stay - holiday countdown included.
WHO KNOWS, SELLS
Upselling
According to Amazon's ‘You might also like this’ principle, visitors are offered packages and additional services on the website that precisely match their needs and tastes. The basis for this is the guest profile, which contains information about booking behaviour, preferred holiday themes and much more. The result? More additional sales, more bookings, more turnover. Without additional effort.
ALWAYS CONNECTED
Reactivation
The intelligent website skilfully uses the time between one stay and the next to ‘reactivate’ the guest. Specific content, such as an invitation to register for the members' club or to take a look at the current offers, is used to motivate the guest to book again.
Why Re:Guest?
The ‘Intelligence’ extension draws its data and information for personalisation from the Re:Guest guest profiles.
But that's not the only reason to opt for the most sophisticated hotel CRM on the market. Re:Guest facilitates guest communication with a standardised inbox and its own messenger, allows you to create and automatically send emotional offers, provides you with a virtual employee and sells along the entire Guest Journey.
And the price?
It's as smart as the extension itself. You don’t pay all in one, but in monthly fees, and you can cancel your intelligent website at any time.
Changes
a lot.
Helps a lot.
Find out here what advantages Website Intelligence has in store for you.
Best Guest Experience
The ‘Intelligence’ extension ensures the best digital Guest Experience of all times and makes you stand out from the crowd.
More Upselling
Thanks to the customised content and offers on the website, you can sell more additional services along the way.
Guest loyalty
The intelligent website responds individually to the guest at all times, provides booking incentives and strengthens guest loyalty in the long term.
Ready to go
Whether you already have a web base or are creating one in 30 days: once connected to Re:Guest, the intelligent website is ready to go.
Always in use
The intelligent website accompanies your guest along the entire Guest Journey: before, during and until their next stay.
Answers to your questions
Everything you need to know, clear and compact: find answers to the most important questions about the website extension “Intelligence”.
What is an intelligent website?
No more mediocre websites! An intelligent website uses data and information about your guests to personalise content based on the phase of the Guest Journey that a (potential) guest is in. Before arrival, for example, reference is made to an offer that has not yet been confirmed, during the stay the guest has access to the Digital Concierge via the website and after the stay, they continue to be welcomed by name on the website and kept up to date with offers and news that match their interests. Every time they visit the website and forever.
What are the benefits of an intelligent website?
With an intelligent website, you always ensure the best possible digital Guest Experience, stand out from your competitors, strengthen guest loyalty and boost direct bookings and the sale of additional services at every stage of the Guest Journey.
Are there any specific requirements?
A prerequisite for the intelligent website is that you use the hotel CRM Re:Guest. The intelligent website uses the guest profiles stored in it to personalise the website.
Can I install the extension on my existing website?
Yes, if your website is a Performance Website or Leading Website by Zeppelin.
How long does it take for the extension to be installed?
The extension can be installed immediately.