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Roter Hahn

 

Where it says "Roter Hahn" on the label, you can find true South Tyrolean rural lifestyle inside. We have implemented a comprehensive marketing platform for the benchmark brand in the farm holiday sector: our largest software project so far. 

About the project

To give people an understanding of authentic, South Tyrolean rural lifestyle: that is the declared aim of the brand Roter Hahn. The aim of the website was to give the five pillars of Roter Hahn a stage and to master a number of technological challenges: from countless interfaces to a complex filter logic. We were entrusted with the task within the framework of a call for tenders - and we mastered it with several thousand project hours, a lot of team spirit and just as much passion. 

Services

  • Digital branding 
  • Concept for the marketing platform 
  • Screen design in line with the CI and aims 
  • Search engine optimization (SEO) 
  • TYPO3 programming 
  • Interface logic and implementation 
  • Workshops and constant exchange 
www.roterhahn.it

The numbers show… 

… that was a mega project! Over 8,000 project hours from the concept phase to the launch, over 12 Zeppelinos involved and around 160 meetings online and offline. These are the results of our collaboration, which was characterised by appreciation, perseverance, and team spirit. 

Directly to your dream farm 

Chicken farming, homemade jams, riding holidays? Filter options down to the last detail make it possible for everyone to find the farm, pub, or gourmet producer they are looking for. 

That’s the one! 

Once you have selected a farm, you can explore it unhurriedly and in great detail. On the farm detail pages, the combination of API data and content provides a wealth of information that has rarely been seen before. 

Interactive map 

Finding the best hiking destinations in the environs of the farm? Or checking out which farms are near your favourite event? Both and much more is possible on the interactive map. Only a well-thought-out interface logic makes this information service possible. 

Variety, even online 

From recipes and events to the "Longing for the farm" blog, catalogue ordering and a playful farm search, the platform offers everything you need to discover the Roter Hahn farms in all their diversity. 

www.roterhahn.it