Digital hotel sales done
differently
The complete package for anyone who wants to improve without limits: in Growth Marketing, we review and optimise every digital touchpoint, from the first to the last step of the Guest Journey. This not only increases guest satisfaction, but also your sales.
THE SUCCESS MODEL
The
Sales
Pyramid
The Guest Journey, the "journey" of your guests, is a long one. It includes all touchpoints on the way to your hotel.
Have you ever thought about how important even the first touchpoint is: your website, an advert, an online booking portal or a landing page? And how every touchpoint thereafter influences the Guest Experience and your hotel sales, from the guest app during the stay to the review portal?
Only if you shine in every area of the Sales Pyramid, your revenue will shine, too. And only who harmonises your tools and technologies and provides holistic support for your hotel sales will really help you grow. Apply the Zeppelin success model - let's grow together!
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Technological Basis
How many programmes, softwares and tools do you work with? And which ones are you not using to full capacity? Our Sales Pyramid success model starts with the technological basis. We check how harmoniously and seamlessly your technology is working together and where there is still room for improvement.
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Data Treasure
Your technological basis enables you to collect data and important guest information. It's just a shame if it’s not organised and stored somewhere central. Thanks to the Zeppelin Hotel Marketing Platform, you have all your data in one place, so that you can tailor all communication precisely to your target audience.
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Guest Experience
Every part of the Sales Pyramid is aimed at creating a continuous, flawless and inspiring Guest Experience. Zeppelin makes sure you present yourself consistently and at your best at every touchpoint. But how... and why?
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Sales Growth
Ads and social media, newsletters, content, SEO and automation: anyone can create marketing material and communicate with guests. But not everyone pays attention to continuously adapting images, texts and messages to your brand. The Zeppelin Hotel Marketing Platform ensures the best Guest Experience, even if you take your communication into your own hands. Only with consistency and uniqueness can you convince and sell at the next level.?
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Intelligence
Artificial intelligence is the future and harbours great opportunities. It is already being used on the Zeppelin Hotel Marketing Platform, for example to automate your SEO planning. In the very near future, you will also be able to generate texts, images and videos that are precisely tailored to your hotel.
The Hotel AI Chatbot from Re:Guest also supports you in answering guest questions 24/7 according to your rules.
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SALES
What do you think is at the top of the pyramid? You guessed it! If you have all aspects of the Sales Pyramid under control, you can revolutionise your digital hotel sales and expect?significantly?more bookings and sales. Goal achieved!
What do you get from it?
Efficiency &
time saving
If all your tools and technologies are well harmonised, you save time and can use your resources at reception for other tasks.
Uniform
Guest Experience
Whether graphically, textually or in terms of image: you create a consistent, continuous, and improved Guest Experience, which also increases bookings and additional sales.
Additional
employee
Artificial intelligence is more than just a practical little helper in everyday reception tasks. We instruct and train your Hotel AI Chatbot so that you gain a fully-fledged digital employee.?
More bookings
in the long run
To sell more, you have to change something. Zeppelin will guide you through the process and you will benefit from it in the long term. The goal is to introduce a new sales mechanism in your hotel that will bring you more bookings and turnover in the long run.
Sales success
from the basis
to the top
Start your
Sales Revolution
Best Tech?
Check!
On your Hotel Marketing Platform, you can link tools and technologies, and we use them in such a way that they harmonise with each other, make processes more fluid and guarantee a flawless Guest Experience for more bookings.
