Online
Marketing
Tired of ping-ponging with your agency? From now on, your online marketing will be centralised on your Hotel Marketing Platform. This means that you always have a contact person at your side, but you also have full insight, all campaigns, contents and results in one place and can automate almost everything. This way, you can easily sell according to the motto “Invest 1€, cash 10€”!
Switch on and go!
Everything is ready on your Hotel Marketing Platform. Settings for ads, posts and landing pages can be made with just a few clicks and you can see the results in real time. Campaign launch? In 2 days!
Invest 1€,
cash 10€
That is our claim for your business, whether it’s in the mountains or in the city, whether it’s a B&B or luxury hotel.
MATERIALS & RESULTS
Everything in one place
Do you sometimes not even know which campaigns are running? Or how well they're doing? That will never happen to you again. Your Hotel Marketing Platform is the central location where all materials, such as images and post texts, are stored. And, more importantly, where you can track your results in real time. No more twenty reports, no more searching (and swearing): this is what you've been waiting for!
NOTHING COULD BE SMARTER
Autonomy & support
Being dependent on your agency and ‘ignorant’? Not a good feeling. From now on, you can take your online marketing into your own hands. Your personalised Hotel Marketing Platform is clearly structured, easy to use and contains specific tips. Thanks to real-time results, you can see for yourself what is working and where there is a need for optimisation. Whenever you need help or want to hand over tasks, your Customer Success Manager from Team Zeppelin is there to help you. Let's grow together!
MORE AND MORE INTELLIGENT
Automated campaigns
In the (very near) future, your online marketing will take on a life of its own. Zeppelin Intelligence already enables the best performing images and texts to be recognised and automatically reused. The campaigns optimise themselves. And very soon you will be able to generate images and texts at the touch of a button that exactly match your hotel and your target group.
Changes a lot. Helps a lot.
Find out here what advantages the Zepplin Online Marketing has in store for you.
Transparency
You will never be left in the dark again, but will have an overview of all current campaigns, budgets and results.
Efficiency
Zeppelin's Online Marketing accelerates processes and facilitates (team) work in every aspect.
Autonomy
Thanks to the clear platform and AI support, you can take your online marketing 100% into your own hands if you wish.
Ongoing support
You can do a lot yourself, but you can also always call on the support of your Customer Success Manager and hand over tasks.
Automations
Thanks to Zeppelin Intelligence, you can automate many things, save time and are no longer reliant on an agency and long waiting times.
Knowledge that lasts
All knowledge, progress and past campaigns remain with you so that you can continue to use them profitably in the future.
Flexible pricing model
You pay monthly for Zeppelin Online Marketing and it can be cancelled at any time. Of course, you also decide on your campaign budget.
What is included?
So much for the how - but what is included in the product ‘Online Marketing’?
You always receive the Hotel Marketing Platform as a basis, plus Google Ads, social media and campaign landing pages. Which channels are used for what depends on your prerequisites, topics and goals. The possible channels include:
Google Ads & Display
Increase visibility and interactions and address potential guests in a target group and phase-appropriate manner: that’s the goal of Google Ads and display banners.
Social Media Marketing
Based on your strategy, posts are created, published and promoted on the most popular social media channels, from Facebook and Instagram to LinkedIn.
YouTube Ads
You can profile your brand and increase your reach on YouTube. You are supported in selecting the right videos and attract targeted visitors to your website.
Spotify Ads
You can also draw users' attention to you with Spotify: via the audio format (already prepared or recorded with Spotify) or the video format.
TikTok
New audiences, new trends, new challenges: campaigns are set up on TikTok to make you visible and let you ride the social wave.
Landing Pages
Landing pages are the ‘landing point’ to which users arrive via posts, ads, etc. They present your strengths clearly and lead directly to an enquiry or booking.
A loyal partner to Zeppelin, even after the transformation into an “adults only” hotel: we’ve had the honour of relaunching the website for Das Sonnenparadies in South Tyrol, as well as attracting new and old guests with the “full webmarketing program”.
For Sporthotel Panorama in Corvara, we didn’t only implement the website, but also our complete web marketing package. Spotify ads, social media posts, and content articles reach visitors as far away as South America and lead them to the website.
And the price?
It's as smart as the Zeppelin Online Marketing itself. For 900€ a month, you get access to your Hotel Marketing Platform as well as a certain number of Google Ads, social media posts and landing pages. And best of all: you can choose your budget freely and cancel your online marketing at any time.